B2B Marketing Essay Example | Topics and Well Written Essays - 500 words

B2B Marketing - Essay Example Thus, B2B marketing precedes what might later lead to a consumer packaged-goods marketing. These then constitutes the most fundamental differences between the two types of marketing. However, as far as the business conducting the marketing is concerned, the purpose of both is similar in that both are usually designed to support the company’s sales strategy. More such differences can be highlighted when we consider the nature of the markets, the buying processes, relationships between the buyer and seller, the marketing environment, and the overall marketing strategy. Although much of the theories principles of marketing are similar, the two contexts differ in which the theories and principles are applied. In B2B, the important characteristics to be acquainted with are business buying behaviour rather than consumer buying behaviour. Moreover, the need in B2B is to deliver a ‘value proposition’ considering the goals of the other business. Consumers or households usually only have simple such ‘goals’, but for a business, purchasing takes on a more structured and strategic objective. Therefore, extra components must be considered in B2B such as how businesses evaluate ‘value propositions’ and suppliers, employ business purchasing decision processes, assess environmental variables, and so on. Some consumers for packaged goods may exhibit a degree of similar technicality but on the whole consumer behaviour is very much different from analytical business behaviour. Besides, depending on the packaged good, consumers are unlikely to be buying the same product repeatedly or in bulk. In addition, there is a greater possibility that in B2B marketing, the two businesses could be collaborating or even have a strategic alliance. This also makes the negotiation process more personal. The other business might have specific technical or design needs, which it would seek to acquire through a close relationship with its

Organizational Structure Essay Example | Topics and Well Written Essays - 1000 words

Organizational Structure - Essay Example Often the top side of the structure is the decision-making body of the organization and are exercising supervisory control over departments within the organization or its subdivision (Business Dictionary, 2013). In organizations with decentralized operation or are having subsidiaries, the decision-making is autonomously exercised in their respective companies but there is interdependence and collaboration when all departments or subsidiaries are gathered in an assembly to deliberate their respective issues and operations (Business Dictionary, 2013). Proctol and Gamble, a company that sells variegated products have an organizational structure per product. Each of this structure is reflective of their regional location because the organization thrived on the behaviour, culture, politics and environment of the communities served. Like other existing corporation, the organization needed to manage the entire organization using systems, frameworks, and models to ascertain that all systems are coordinated and are contributing to the overall targets and desired outcome of the company. The structure of the company is designed to meet expanding services and delivery of products of its â€Å"33 manufacturing facilities in 21 different states or territories and another 103 manufacturing facilities in 41 other countries that produce multiple beauty, grooming, baby and family care, fabric and home care, and health care products (US SEC, 2012, p. 7).† On operation, the company that provides branded and quality products for consumers around 180 countries relied on branding as a business model and creation of new products that would deliver competitive quality in the market. There is evident rigorous marketing and delivery of these products in the market as part of the competitive ability of the corporation (US SEC, 2012). As a conglomerate, it has a centralized decision-making body in its structure that oversees its foreign and domestic operation, human resources, resea rch and development, expenditure, and employees (US SEC, 2012). The company is likewise sensitive on their accountabilities to meet the regulation, environment, tax and intellectual rights that could significantly impact on its corporate operation (US SEC, 2012). They have departments too that are specifically focused on the use of technology, business development, legal matters, human resource management, corporate services, brand building, comptrol and product delivery or supply (US SEC, 2012). These are structurally designed as global business units, operations, business services and for corporate functions (US SEC, 2012). The finance department of the company is its most significant department of the company because its investments and distribution of capital are strategically calculated to meet all the accounting, treasury, external relations, corporate governance, human resources, legal, and other functional support (US SEC, 2012). Its corporate targets too re focused on attai ning financial leverage such at least attaining 1% -2% organic sales’ growth in the market in categories and in location where there are fierce competition; doubling its core EPS growth from single digits; and generate an improve cash flow productivity of 90% or greater (US SEC, 2012). The department has maintained its financial transparency based on its annual report; figuring to have attained a net sale of 83.7% and net earnings of $10.8 billion (US SEC, 2012).