Heritage Tourism UK Essay Example | Topics and Well Written Essays - 2000 words

Heritage Tourism UK - Essay deterrent exampleThe heritage tourisms main product issues include fellowship management and transfer, The danger of over-supply, geographic concentration, Product standardization, competition, Dead, Changes in education, Forgotten and ignored themes, Soft heritage and hard heritage, The medium in similarity to the message, Quality and customer rejoicing, Commercialization or conservation, Changing nature of the market, competition. The need for partnerships, popular culture and heritage, and devising the past relevant to the present and future (Sethi, P. 1999213).The small tourism enterprises highly depend on knowledge manipulation (Nagle, G. 2002128). A good number of willing clients will not visit the various heritage tourism sites unless they have information of its existence. The product role of marketing in tourism is to make the potentiality clients aware of the services that the company is offering. The product for tourism may include a bus tour, a hotel stay, a cruise and many others. The management, therefore, has a huge responsibility of making sure that the information gets to their clients. They find out this by creating awareness campaigns to lure the potential clients. They create awareness either through mass media or internet. However, the as the small-scale tourism enterprises venture into creating awareness, there is an alarm on oversupply which might triplet to congestion of the sites (Timothy, 2011214). The UK is rich in heritage, and the wide variety of its heritage attractions proves it. As time goes on, the mode in which heritage is presented to the visitors is becoming ever more forestallable. A tourist could for example, walk into a museum and correctly predict what to expect. This has highly affected the small tourism enterprises as it reduces the number of potential clients.Quality and customer satisfaction are important in management in all industries. The quality of the services that the enterpr ises render to their clients plays a very big role in improving the industry (Graham,